Reader,

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27 days ago today, I made the scariest decision of my life.

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Recently, I completed my studies at the University of Lagos, and ever since, I’ve been ruminating on what comes next. Should I double down on getting a job? Or should I take content creation more seriously, build a personal brand and own all the upside?

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The latter was the scarier path, so I avoided it for a while. I dusted my CV, sent out numerous job applications, and even almost got hired. But deep down, it felt like I was locking away a huge part of myself that might never see the light again once I got comfortable with a month-to-month paycheck.

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I mean, what is there to lose? I’m in my early 20s, there’s still time to take big risks and, hopefully, reap the rewards if it works out. So yes, gamble is what I decided to do. I’ve now embarked on a challenge I tagged Project 365 one where I post every day for the next 365 days and see where that leads. I have no fixed end goal. I have an idea of what I want, but I’ve decided to do it without the burden of expectation.

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The only thing I can control is how I show up and being a little bit better each time I do. After 27 days of consistent effort, I’ve learned more about myself than I have in my twenty-something years of existence. It made me realize that:

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How?

I’ll tell you. For so long, I didn’t like the sound of my voice. In high school, a lot of my friends hit puberty faster than I did, so my voice was the tiniest among my peers. Coupled with social anxiety — and the risk of being laughed at when I spoke — I just decided to stay quiet.

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It was amplified by my introverted nature. But posting every day helped me accept my voice for what it is. For starters, it was all in my head. I sound great, and my diction is well above that of an average Nigerian.

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Now I see it clearly, I’m no longer shying away from it. I’m learning to love the parts of myself I once thought weren’t good enough. And that’s just one of many examples. But beyond showing me parts of myself to love, posting every day made me realize something deeper, the need to…

Embrace Uncertainty

The moment you understand that your potential is determined by how much uncertainty you’re willing to embrace, the process of becoming becomes more enjoyable. This isn’t my first attempt at becoming a full-fledged creator. For over four years, I did it half-heartedly, one leg in, one leg out. Why? Because I was scared.

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That fear showed up as inconsistency. I created when I felt “motivated” and stopped when things got hard. Because the path held no certainty. I wasn’t sure if I’d ever “blow up.” My mind was still programmed to seek security, get a job, get paid, feed the family, retire.

When I explained what I was doing to my parents, they didn’t get it and it made me question if it was a viable path at all. I thought I was looking for clarity. But what I was really looking for was the comfort of certainty.

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In truth, your potential lies in uncertainty. Because when you aren’t certain, you’re forced to figure things out and that means you’re forced to learn. Learning is the foundation of growth. And growth is what brings you closer to your potential, financially, creatively, and in every other domain of life.

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So what should you take from all this? Don’t wait for certainty before you begin. Clarity doesn’t come before action, it comes from action. Whatever it is you’ve been delaying because you’re not “ready,” start, even if it’s just one post, one video, one call, one idea. You will never be ready for the next version of you. You grow into readiness by doing.

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I’m only 27 days in, and I can already tell that the fear doesn’t disappear. You just learn to walk with it. So Reader, Just do it

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That’ll be all for today.

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Enjoy the rest of your weekend.

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~ Tolu

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PS: The clarity map is almost here, Join the waitlist. If you know you are destined for more but you aren’t sure where to begin, the map shows you the way to go.

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Also send me some feedback about Naked Notes, I would love to hear how to make this better for you.